Mode of address

Mode of address.

Mode of address is the way that a film addresses the audience, and the way in which something is put across, for example the same information could be included in one documentary to another, but the way it is recorded and put together would attract different people.

Looking at Supersize me mode and address.

There are lots of different styles of film making in this extract from supersize me, it uses animation, live action, interviews, archive footage, still images. All these aspects of film making is what makes up the mode of address. When it is being filmed it is filmed as though you are there with him when he is going through it all, rather than it is being obviously a guy with a camera walking about, some parts is almost as though the main character is making a video diary of his experience. All the animation that is used is rather humorous, almost trying to say people that regularly eat fat food are ‘jokes’. This theme is carried out throughout the whole documentary, at the beginning of every scene there is an illustration of Ronald McDonald, all these painting perceive him to be a devilish influence and are against McDonalds. The people that are interviewed are made too look important, and thery have been placed in a certain place wearing certain clothes, in certain surroundings, this is mis-en-scene, and film makers use this to give the desired impression to the audience, they use certain effects so that the audience can cannotate what they see how they want, each person conotates things in different ways and there is no wrong connotaion for anyone thing. The film maker uses things which can be connoted all throughout the the documentary. Mis-en-scene for the interviewee’s who are discussing factual information tends to be scientific and official.